Giorgio Armani Brands

Biography

ARMANI was born in Piacenza, Emilia-Romagna, Italy.

He originally trained in science, then gave it up to pursue photography, before being called up for national service in 1957. He then worked in a department store, La Rinascente, as a window dresser. From 1961 to 1970, Armani worked as a designer in well-known fashion house Nino Cerruti, after which he left to pursue freelance work. In 1974, with his partner Sergio Galeotti, he established Giorgio Armani S.p.A. with a menswear label, introducing a womenswear line in 1975.

He is known today for his clean, tailored lines. He achieved his international breakthrough by tailoring for numerous Hollywood names and especially for Richard Gere in the title role of American Gigolo in 1980.

His sister Rosanna Armani joined him in the company; Galeotti died in 1985.

Giorgio was noted for building a mansion in the Caribbean Island of Antigua.

In the news

In 1996, Armani was one of several designers convicted of corruption.

In 2001, Forbes magazine named Giorgio Armani the most successful designer out of Italy, estimating his net worth at $1.7 billion.

In 2002, he was appointed as a Goodwill Ambassador for the United Nations High Commissioner for Refugees.

In 2005, Armani was named Best-dressed Environmentalist by the Sustainable Style Foundation. He was in the Vogue Magazine in 2005.

He was considered the world's sexiest man in 2005. You can visit his website at [1] or [2]

In 2006, he designed the ceremonial Italian flag-bearers' outfits at the 2006 Winter Olympics Opening Ceremony in Turin, Italy.

The 2006 Spring and Fall ranges of Emporio Armani & Armani Jeans were launched together. You can read a reviews at men.style.com.

Branding

Giorgio Armani has launched numerous lines over the years including:

    * A|X (Armani Exchange), the most affordable diffusion line, sold in freestanding boutiques that sell this line exclusively.

    * Armani Jeans, a lower priced collection sold in department stores

    * Armani Casa, a line of furniture and accessories for the home

    * Armani Junior

    * Emporio Armani, targeted toward younger buyers, offering less expensive and more mass produced items

    * Armani Collezioni

    * Armani Occhiali, an eyewear line that includes frames and sunglasses.

    * Giorgio Armani, the premiere line of Armani's clothing including his couture offerings.

    * Armani Privé the haute couture line.

There are also Emporio Armani Cafés worldwide.

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