Business PME is a gate of free information bound for the companies in the United States of America. This website offers thousands of contents as well as a companies directory.
The group’s other BtoB websites
-- Professional Networking
Friday Janu. 9th 2009
Searcharticles Search
companies
- Strategy
- Marketing
- Advertising
- Trade
- Human Ress.
- Law & Rights
- Economics
- Finance
- Production
- Technologies
Axe advertising | ||
Axe, or Lynx (see below), is a Unilever-owned brand of men's deodorant, body spray, and shower gel that is popular in North America, Europe, Australia, New Zealand, South America and South Asia. The brand name 'Axe' was first launched in Currently there are thirteen fragrances available (listed below). In the In many of the target countries, TV advertisements have portrayed the deodorant as being a major factor in attracting potential partners (the so-called Axe effect or Lynx effect), and making somewhat dubious claims that the deodorant lasts for 24 hours. Advertisements for Axe bear overt sexual innuendo; some advertisements directly state that using Axe will assist the consumer in seducing women. On all Axe deodorant packages, it is, however, stated not to use the deodorant for intimacy. AdvertisementsThe popular 2003 The Lynx "Billions" Advert portrays billions of bikini clad women running through forests and swimming through oceans to reach a man. The advert was shown once on British national television and has reached near cult status. Axe has also had a number of controversial, sexually explicit advertisements. These advertisements are generally released online before releasing it on television networks. * In early 2006, Axe began marketing a body wash via a fictitious cult that helps men cleanse their bodies and conscience from questionable casual sexual encounters. Axe Snake Peel is described as the "Sanctioned shower scrub of The Order of The Serpentine." * In mid-2004, an advertisement featured two frogs engaging in sexual intercourse. The ad also featured a man and a woman about to engage in the same. This advertisement has been revoked. * Advertisement titled "Listening 101", featured a woman talking to a man, while he is being distracted. The distractions are a car, then a soccer game, followed by two lesbians making out, with blurs. * The current advertising tagline for Axe (Lynx) in the * The current advertising tagline for Axe in AxefeatherAxefeather is a promotional website, in some ways similar to Burger King's Subservient Chicken website. Axefeather.com is part of Unilever's viral marketing campaign targeting 16-to-20-year-old men. The interactive site invites the viewer (with the phrase "Play with me") to tickle a picture of a scantily-clad woman with a feathered cursor. The interactive presentation was directed by Olivier Rabenschlag. In Video GamesAxe released an online game for PC called Mojo Master to promote their products. The game has the player trying to seduce digital women using Axe products to help them out. An online component was also added to the game to enable further features to be unlocked and allow players to compete against each other. Axe has advertised itself in several other video games, including: * A stage of Splinter Cell: Chaos Theory * Burnout 3 * Ghost Recon: Advanced Warfighter * Need For Speed: Most Wanted * A stage of Def Jam: Fight for NY In TelevisionCooperating with MTV, an hour-long special known as The Gamekillers was produced in 2006. The show profiled various stereotypical characters who "ruin your chances at getting any" with their annoying habits that tend to break up dates. Around the same time Axe ran several similar "Gamekiller" ads featuring the same actors. An advertisement is also found at the end of episode #56 of Aqua Teen Hunger Force Copyright 2008 - France BtoB from Wikipédia
|
• Payment conventions
• Click It or Ticket • Pay per click • Media and advertising • Be There • Types of online advertising • Cheil Communications | |
