Business PME is a gate of free information bound for the companies in the United States of America. This website offers thousands of contents as well as a companies directory.
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Friday March 19th 2010
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Standard sizes | ||
The Interactive Advertising Bureau has released a set of sizes which it has designed to make ad sizing more predictable and better for both consumer and producer. It calls these web advertisements "interactive marketing units". The sizes are as follows (measurements in pixels) source...* Sizes for rectangular/pop-up ads o Medium Rectangle: 300 by 250 o Square Pop-Up: 250 square o Vertical Rectangle: 240 by 400 o Large Rectangle: 336 by 280 o Rectangle: 180 by 150 * Sizes for banner/button ads o Full Banner: 468 by 60 o Half Banner: 234 by 60 o Micro Button: 80 by 15 o Micro Bar: 88 by 31 o Button 1: 120 by 90 o Button 2: 120 by 60 o Vertical Banner: 120 by 240 o Square Button: 125 square o Leaderboard: 728 by 90 * Sizes for "skyscraper" ads o Wide Skyscraper: 160 by 600 o Skyscraper: 120 by 600 o Half Page Ad: 300 by 600 The IAB has also further standardized four of the sizes (Medium Rectangle, Rectangle, Leaderboard, Wide Skyscraper) into a set of guidelines it calls the "Universal Ad Package". Copyright 2008 - France BtoB from Wikipédia
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• Ogilvy & Mather
• Audience screen • Cost Per Impression and CPM • Sanctions of the ASA • Advertising of Intel Inside • E-mail marketing terms • Bartle Bogle Hegarty | |
