Business PME is a gate of free information bound for the companies in the United States of America. This website offers thousands of contents as well as a companies directory.
The group’s other BtoB websites
-- Professional Networking
Monday March 22th 2010
Searcharticles Search
companies
- Strategy
- Marketing
- Advertising
- Trade
- Human Ress.
- Law & Rights
- Economics
- Finance
- Production
- Technologies
VDub | ||
As part of a 2006 advertising campaign, Volkswagen created a series of television commercials starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang. [1] The ads were created as a parody of MTV's Pimp My Ride starring rapper Xzibit. These ads were created by advertising agency Crispin, Porter + Bogusky which is based in The commercials began airing in late February 2006. Prior to the full launch of the TV campaign, the three 30-second spots became something of an internet phenomenon when popular automotive news website Leftlane News uploaded the ads to video distribution service YouTube. As of early March 2006, the ads had received over two million views on YouTube. By August, that number was over four million. PremiseThroughout the commercials, Wolfgang appears with his blonde assistant, a guest, and the guest's pimped-out vehicle. After insulting the automobile, he "un-pimps the auto" by destroying it and replacing it with a 2006 Volkswagen GTI, to the surprise of his guest. The destruction takes various forms, including: hit by a wrecking ball, crushed by a falling container, and thrown by a trebuchet-like device. At the end of the advertisements, Wolfgang flashes a hand sign to create the letters V and W in the same orientation as found in the Volkswagen logo. The hand sign is an imitation of the gang signs popularized by hip-hop culture. TriviaWhile Wolfgang states the abbreviation of Volkswagen as "Vee-Dub," the proper way to pronounce the letters VW in German is "Fow-Veh." In addition, Wolfgang pronounces Volkswagen as "Volks-wagen" (with the "w" pronounced as, obviously, "w"), while, with a german accent, it would instead have been pronounced "folks-vagen." Copyright 2008 - France BtoB from Wikipédia
|
• Advertising agency
• AdWords • Safeways' marketing strategy • Effectiveness of subliminal message • Kanoodle • Classified advertising • Zentropy Partners | |
