Business PME is a gate of free information bound for the companies in the United States of America. This website offers thousands of contents as well as a companies directory.
The group’s other BtoB websites
-- Professional Networking
Tursday March 18th 2010
Searcharticles Search
companies
- Strategy
- Marketing
- Advertising
- Trade
- Human Ress.
- Law & Rights
- Economics
- Finance
- Production
- Technologies
Havas Group : History | ||
Havas is the second largest advertising group in HistoryThe company which today bears the name Havas is itself a former subsidiary of the original Havas which acquired the rights to the name in 2002. It is a holding company headquartered in the outskirts of
Havas was the first French news agency, created in 1835. The Agence France-Presse (AFP) news agency comes from it. Havas was acquired by Vivendi in 1998, and renamed Vivendi Universal Publishing. VUP in turn merged with Lagardere to become Editis in 2004.
French corporate raider Vincent Bolloré, through his holding company the Bolloré Group, is the main shareholder, controlling 26.41% of the share capital as at July 20, 2006. Mr. Bolloré is also the Chairman of the Havas board (Président du conseil d'administration). Dates and evolution of the Havas nameHavas is the family name of Charles-Louis Havas. He created the first French press agency in 1835. * 1879 : The Havas news agency incorporated as a Société Anonyme (plc). * 1920 : Havas merges with the Société Générale d'Annonces and becomes the leading press manager (later extended to radio and cinema domains). * 1923 : started billboarding. * 1945 : The Havas news agency is nationalised. Starts up in the travel business. (later extended to free newspapers, professional and other publications) * 1968 : Creates Havas Conseil S.A. to become advertising and media consultants * 1975 : Havas Conseil S.A. changes its name to Eurocom * 1987 : The Havas news agency is privatised and becomes Havas * 1996 : Eurocom * 1997 : Havas SA absorbs C.E.P. Communication * 1999 : Vivendi takes over Havas (100%) * 2000 : Havas renamed Vivendi Universal Publishing, and sells off Havas Advertising * 2002 : Havas Advertising buys out the name Havas Havas Conseil S.A.*By 1968, Havas had become a diversified group which had, inter alia, communications and advertising interests. These interests were incorporated into a société anonyme (public limited company), Havas Conseil S.A., which expanded its business rapidly. *In 1975, Havas Conseil became Eurocom, holding company of a Group of subsidiaries specializing in various communications activities. *Since the 1970s, the Group has grown significantly in France and internationally, both in the communications and media buying sectors, by broadening the scope of services that it offers and expanding into new communications techniques and technologies. * 1991. Eurocom acquires the French advertising group RSCG, leading to the creation of the Euro RSCG Worldwide advertising network. RSCG had been the lead advertising agency for Peugeot. Havas Advertising S.A.* 1996 Eurocom changes its name to Havas Advertising and creates four operating divisions, Euro RSCG, Campus, Diversified Agencies, and Médiapolis. The largest division is Euro RSCG, whose headquarters are moved to * 1998 Compagnie Générale des Eaux, which changed its name to Vivendi, acquires control of Havas and its subsidiary Havas Advertising. Vivendi is to later consider its advertising and communications interests no longer strategic. *1998-2001. Following the wave of consolidation within the advertising/communications sector, Havas Advertising adopts an aggressive acquisition strategy in order not to become a takeover target following its independence from Havas. In order to become a bigger and more global player, it acquired MPG and Snyder, as well as around one hundred specialized agencies in * 1999 Creation of Media Planning Group by combining the media planning and buying activities of Media Planning, S.A., a Spanish company controlled by Léopoldo Rodés Castañes and his family, with Médiapolis, the Company’s then existing media planning business. Havas initially acquired 45% of MPG, which was increased to 100% in May 2001. With MPG, Havas offers a wide range of media services in major markets worldwide. Copyright 2008 - France BtoB from Wikipédia
|
• Fantanas
• McDonaldland • Space advertising • Dove Campaign for Real Beauty • Standard sizes • Autosurf : concept and benefits • Coca-Cola's advertising | |
