George S. Day

George S. Day is the Professor of Marketing at the Wharton School of Business. He is well known for his research on aligning organizations with their markets competitive strategies in global markets, strategy development, and managing innovation processes.

He previously taught at Stanford University, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT and the Harvard Business School.

He was Executive Director of the Marketing Science Institute, an industry-supported research consortium.

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania and Visiting Professor at the London Business School.

He has been a consultant to numerous corporations such as AT&T, Eastman Kodak, General Electric, IBM, U.S. West, Metropolitan Life, Marriott, Whirlpool Corporation, Molson Companies, Unilever, E.I. DuPont de Nemours, W.L.Gore and Associates, Nortel Networks and Bayer A.G. He is a member of the Board of Directors and Chairman of the Audit Committee of Footstar Corporation and a Fellow of Diamond Cluster International. His primary areas of activity are marketing, the management of new product development, strategic planning, organizational change and competitive strategies in global markets.

Dr. Day obtained his doctorate from Columbia University in 1968. He presently serves on five editorial boards and has authored fourteen books in the areas of marketing and strategic management.