Direct Marketing Association

The purposes of the DMA are...

    * Promoting direct marketing techniques and companies to consumers.

    * Fighting negative images of the direct marketing industry.

    * Providing training and professional development opportunities to marketers.

    * Conducting industry research.

    * Hosting networking conferences for marketers.

The DMA has attracted controversy, as its purpose includes defending and promoting spam, junk mail, and telemarketing, which many consumers find irritating and intrusive. The DMA has a political action committee that makes political contributions in order to further its causes. The DMA asserts that the mass-mailings done by its members are both economically and environmentally beneficial (the latter because they supposedly reduce the number of car trips taken by shoppers who would otherwise shop at conventional stores).

The United Kingdom DMA promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. The DMA also tries to ensure that its members create consumer confidence advises how companies should use information by operating within the terms of the UK Data Protection Act.

The UK DMA manages the industry's preference services...

    * Mailing Preference Service (MPS)

    * Baby Mailing Preference Service (BMPS)

    * Telephone Preference Service (TPS)

    * Corporate Telephone Preference Service (CTPS)

    * Fax Preference Service (FPS)

These services are designed to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals.

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