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Industrial design is an applied art whereby the aesthetics and usability of products may be improved. Design aspects specified by the industrial designer may include the overall shape of the object, the location of details with respect to one another, colors, texture, sounds, and aspects concerning the use of the product ergonomics. Additionally the industrial designer may specify aspects concerning the production process, choice of materials and the way the product is presented to the consumer at the point of sale. The use of industrial designers in a product development process may lead to added values by improved usability, lowered production costs and more appealing products. It is important that in order to be an industrial design the product has to be produced in an industrial way, for example an artisan can't be considered an industrial designer although they may challenge the same aspects of a product. However, some industrial designs are considered as classic pieces that can be regarded as much works of art as works of engineering. Industrial design has a focus on concepts, products and processes. In addition to considering aesthetics, usability, and ergonomics, it can also encompass the engineering of objects, usefulness as well as usability, market placement, and other concerns. Product design and industrial design can overlap into the fields of user interface design, information design and interaction design. Various schools of industrial design and/or product design may specialize in one of these aspects, ranging from pure art colleges (product styling) to mixed programs of engineering and design, to related disciplines like exhibit design and interior design. Industrial design in USAIn the The first is simple economics: a manufacturer's profitability is dependent on the price a product can command in a marketplace and the cost to produce it. As virtually all manufacturing for consumer products has been outsourced to The second is the oversaturation of advertising and marketing in our consumer driven culture. Consumers have become more jaded and wary of slick ads, color suppliments, promotions, etc. in the marketeers' efforts to build strong brands. Good industrial design allows products to communicate brand atttributes directly through the product. Think about the feel of closing the door on a Mercedes, or the heft of an OXO carrot peeler, or the look and feel of your favorite soft drink bottle for example. Thus the general consumer population in as a whole is gaining an appreciation and understanding of design, and the result has been a market boom for well designed products. The field is still comparatively small, but still growing, given that everything that is manufactured must by definition be "designed" first. Most large corporations have a design department, but "Industrial Design" is usually bundled into an R&D program. Recently, however, design thinking has achieved greater status in corporate boardrooms and business press for the reasons outlined above. The vast majority of products are still designed on a contract basis by consulting firms who's founders & employees trace their heritage back to the origin of the field, having worked with Loewy, Dreyfuss, Walter Teague, etc. Copyright 2008 - France BtoB from Wikipédia
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