Victor Company

During the 1980s JVC had a brief appearance in marketing their own portable audio equipment similar to the Sony Walkmans at the time. The JVC CQ-F2K was released in 1982 and had a detachable radio that mounted to the headphones for compact, wire-free listening experience. JVC had difficulty making a success of the products, and a few years later abandoned the product line. In Japan, JVC marketed the products under the name Victor.

In 1986 JVC released the HC-95, a personal computer with a 3.58MHz Zilog Z80A processor, 64KB RAM and ran MSX Basic 2.0. It included two 3.5" floppy disk drives and conformed to the maximum graphics specification of the MSX-2 standard. However, like the Pioneer PX-7 it also carried a sophisticated hardware interface that handled video superimposition and various interactive video processing features. The JVC was first sold in Japan, and then Europe, but sales were disappointing.

JVC video recorders were marketed by Ferguson in the UK, with just cosmetic changes. However Ferguson needed to find another supplier for its camcorders when JVC produced only the VHS-C format, rather than the much more popular video8. Furthermore, Ferguson was taken over by Thomson SA and so ended the relationship. At the time, JVC had a reputation for reliable, high quality equipment. Over the years however, JVC's reputation has taken a battering, in part but not only due to a range of exceptionally unreliable digital camcorders.

In October 2001, the National Academy of Television Arts and Sciences presented JVC an Emmy Award for "outstanding achievement in technological advancement" for “Pioneering Development of Consumer Camcorders.� Annual sponsorships of the world-renown JVC Tokyo Video Festival and the JVC Jazz Festival have helped attract the attention of more customers.

In addition, JVC has been a worldwide soccer supporter since 1982, having a former kit sponsorship with Arsenal and continues its role as an official partner of 2002 FIFA World Cup Korea / Japanâ„¢. JVC made headlines as the first-ever corporate partner of the Kennedy Space Center Visitor Complex. JVC has recently forged elite corporate partnerships with ESPN Zone and with Foxploration. In 2005, JVC joined HANA, the High Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability.

JVC also developed the first DVD+RW DL in 2005.

Brand name

JVC is mostly known in Japan by the Victor name, preceded by the Nipper dog His Master's Voice logo. JVC is, however, not allowed to use it outside of Japan. Therefore, the http://www.victor.jp and http://www.jvc-victor.co.jp/english/global-e.html web sites look quite different. Conversely, the HMV store chain exists in Japan, but they are not allowed to use the His Master's Voice motto and do not use the Nipper logo; it is replaced with a stylized image of a gramophone.

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